Everyone agrees that first impressions are very important and that a person has only 7 seconds to make that impression whenever you meet someone new.
With your corporate image it is no different. When a customer visits your web site, your company’s social media channels or read any corporate marketing material where your photograph appears, it is important to make a great first impression.
Having great corporate portrait imagery serves a number of purposes. People wants to see the face behind the name and it also portrays a more reputable and professional brand.
In the current digital world that we find ourselves in, human contact has become more and more distant and the first contact a customer usually has with your company is either via your web site, your social media channels or your printed marketing material. It is thus important to make the best first impression in any of these marketing channels, as this would be the face they would put to the name going forward.Having great corporate portrait imagery serves a number of purposes. People want to see the face behind the name and it also portrays a more reputable and professional brand.
People are social beings and they want to deal with a person, not just a company logo and image is very important to your customer. In many cases it would be the difference between a business deal or not.
Your company’s reputation is very important and a professional look must be part of your business marketing goals. It is also important that you regularly update your photographs. You don’t want to look like the image from your high school year book. A professionally taken corporate portrait image will ensure high quality and consistency across all marketing channels.
The images must also reflect your business and must ensure that the image not only defines you, but also the environment in which you work. A photograph with a suit and tie when you are in the construction business would not portray your business effectively. Another no-no is using ‘selfies’ that were taken on your cell phone or at a place not portraying your business.
So when you are ready next time to review your company’s marketing goals, ensure that you include your corporate portrait images as part of your marketing goals that they are done professionally and they reflect your company correctly.
PiKs Photography – http://www.piksphotography.co.za
At PiKs Photography we have a mobile photo studio and do on location Corporate Portrait photo shoots to ensure you are not out of your business environment at all. As time is money, we will work around your schedule and get the job done right, first time.